Anglais Generation alpha in beta (édition en anglais)


Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

Categories : Arts et spectacles > Généralités sur l'art > Histoire de l'art > Art contemporain

  • Authors

    Maarten Leyts

  • Publisher


  • Distributeur


  • Publication date


  • EAN


  • Availablity

    awaiting publication

  • Nombre de pages

    200 Pages

  • Height

    215 cm

  • Width

    135 cm

  • Support principal

    Grand format

Infos supplémentaires : Broché