THE POWER OF MOMENTS - WHY CERTAIN MOMENTS HAVE EXTRAORDINARY IMPACT

  WHY CERTAIN EXPERIENCES HAVE EXTRAORDINARY IMPACT WHAT IF A TEACHER COULD DESIGN A LESSON THAT HE KNEW STUDENTS WOULD REMEMBER TWENTY YEARS LATER? WHAT IF A MANAGER KNEW HOW TO CREATE AN EXPERIENCE THAT WOULD DELIGHT CUSTOMERS? WHAT IF YOU HAD A BETTER SENSE OF HOW TO CREATE MEMORIES THAT MATTER FOR YOUR CHILDREN?

WE ALL HAVE DEFINING MOMENTS IN OUR LIVES - MEANINGFUL EXPERIENCES THAT STAND OUT IN OUR MEMORY. MANY OF THESE MOMENTS ARE THE RESULT OF ACCIDENT OR LUCK BUT, IN THE POWER OF MOMENTS, INTERNATIONALLY BESTSELLING AUTHORS CHIP AND DAN HEATH ASK: WHY LEAVE OUR MOST MEANINGFUL, MEMORABLE MOMENTS TO CHANCE WHEN WE CAN CREATE THEM?
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