Livres en VO

  • Anglais The Offer You Can't Refuse

    Steven Van Belleghem

    • Lannoo
    • 2 September 2020

    What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use?

    Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility.

    If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.

    Sur commande

  • Anglais Start to draw

    Axelle Vanquaillie

    • Lannoo
    • 31 October 2019

    Drawing enhances memorisation, understanding, talking and listening and sparks communication. It is a universal language, and can help you convey your message more clearly and engagingly - especially during meetings, while laying out ideas or simply in a brainstorming session. So why have all of us stopped drawing at a certain point in our lives?
    Start to Draw is a fun and clear-cut guide to drawing and visualising your ideas in your work environment. It is an accessible, bite-size book providing insight into why drawing works, how you can have a great impact on your own (and others') professional work, and how you can end up with a more creative approach to your job.

    Sur commande

  • Anglais The guide to the Ecosystem Economy

    Rik Vera

    • Lannoo
    • 18 October 2021

    This is the era of the Smart Ecosystems Economy, where the companies that thrive must be ready to cope with randomness and unexpected events. In this digital world, the traditional boundaries have disappeared, paving the way for new and smarter ecosystems to develop. Companies seeking to transform into future-proof organisations would do well to understand these ecosystems, and get a grasp on how they work.

    This book serves as a guide to building smart, competitive ecosystems for both small and large organisations. A timely book that cracks the code of tomorrow's business models.

    Sur commande

  • Anglais Six Batteries of Change

    Peter De Prins

    • Lannoo
    • 19 December 2017

    Managing change has become an increasingly critical capability in today's turbulent and disruptive work environment. Nevertheless, research indicates that failure rates of change initiatives remain high. Six Batteries of Change proposes a new model that helps managers to deal with this challenging topic in a more effective way, by assessing the extent to which the batteries that are needed to implement change in your organization are charged.

    By setting up new frameworks and referring to numerous cases to illustrate the effectiveness of each approach, Six Batteries of Change shows managers how to develop transformation competency by creating a more energized organization, capable of dealing with faster and more complex change.

    Sur commande

  • Anglais Disruption@work

    Fabiaan Van Vrekhem

    • Lannoo
    • 16 January 2018

    Disruption can be defined as every evolution in the field of entrepreneurship that threatens to make an organization irrelevant. This book will guide you through the world that these disruptions create.
    Disruption@WORK describes how disruption comes about and which paradigms make up its origins. Using readily applicable models, you will learn how to think more critically about the current position of your organization and what you can do as a leader to maximize its chances of survival, so that you can look to the future with confidence.

    Sur commande

  • Anglais The channel whisperer

    Paul Sysmans

    • Lannoo
    • 16 April 2018

    "Distributors are hard to manage.
    That is what many managers believe.
    They always want better prices.
    They insist on exclusivity.
    They do not implement your strategy.
    They are too focused on other products.
    They need too much support.

    Getting the most out of your distributors starts with you. Improve your channel strategy and dare to challenge your distributors more. They are not only your customers. They are also an extension to your organization. Learn to manage them as such. Like the famous dog whisperer, Cesar Millan, the change does not start with the dog. It starts with the owners. And with distributors, that is you.

    The Channel Whisperer is a chronologic approach to improved recruitment, management and development of your potential and current distribution channels. This manager's guide is both for the experienced and novice channel managers working in a national or international B2B environment."

    Sur commande

  • Anglais Digital marketing like a PRO

    Clo Willaerts

    • Lannoo
    • 27 September 2018

    How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?

    Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly.

    Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

    Sur commande

  • Anglais Sociocracy 3.0 - The Novel

    Jef Cumps

    • Lannoo
    • 7 September 2019

    Along with rapid growth, HRS is experiencing slow decision-making, demotivated people and a failed product release. Chris, the brand new CEO, has to save the company and make it successful again. But how do you transform an organization to become truly agile and effective?
    This book introduces Sociocracy 3.0 as a practical guide towards more resilient and meaningful organizations. Sociocracy 3.0 offers a set of proven patterns to navigate complexity and collaborate more effectively, based on equivalence, collective intelligence and an adaptive organizational structure.

    Sur commande

  • Anglais Still Work to Be Done

    Luc Cortebeeck

    • Lannoo
    • 30 June 2020

    Luc Cortebeeck has been fighting for social justice for over forty years. From 2011 to 2017, he was Vice-Chairperson of the ILO Governing Body and in 2017-2018 its Chairperson. The International Labor Organization (ILO) is the UN agency that brings together governments, employers and workers, promotes decent work and social justice, and sets and supervises international labour standards.

    In Still Work to Be Done he presents his experiences and insights, which call for reflection and, above all, action. In a far-reaching analysis of labour in today's world - from forced labour in Asia and the Gulf States through the brutal violence against trade unionists in Latin America to the erosion of social security and the right to strike in industrialised countries - he examines the future of work : how can we eliminate child labour and exploitation ? How do we make governments and multinationals respect all workers in supply chains ? How do we use the challenges and opportunities of digitisation to tackle inequality ? How will we work in the post-coronavirus world, after a pandemic hitting the most vulnerable and the young hardest of all ?

    Sur commande

  • Anglais Steve Jobs

    Walter Isaacson

    • Abacus
    • 27 January 2015

    From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.

    Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.

    Poche N.C.
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  • Anglais The one thing

    Gary Keller

    • John murray
    • 25 April 2014

    The number 1 US bestseller which is now sweeping across the world. What's the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?

    Grand format N.C.
    Livre étranger - Contacter votre libraire
  • Anglais Marketing

    Collectif

    • Collins reference
    • 20 January 2010

    The marketing secrets that experts and top professionals use.

    Poche N.C.
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  • Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. Odyssey 3.14 offers an original approach through invitation to a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model, this approach recommends 14 directions to consider for inventing or reinventing the business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching by the three authors. They have thoroughly analysed over 80 companies that have successfully invented or reinvented their business models.
    15 new business cases : Hello Fresh, Ticket restaurant - Endered, EdemMcCallum, Zample, Lemonade, Jonhson & Jonhson Velcade responses, Nickel account, Tesla, Recycle bank, Uber, Anticafé, Desso, Salesforce.com, Xiaomi, Redbus.

  • Ce livre permet une préparation optimale pour l'examen IELTS. Utilisant le contenu de Practice Tests Plus IELTS 3, il offre aux étudiants français tous les outils nécessaires pour bien assimiler le test.

    Il comprend de nombreux conseils et astuces afin de décrypter tous les pièges classiques de l'épreuve. Les 2 tests d'entraînement facilitent un apprentissage progressif et systématique des difficultés relatives à chaque partie. Les explications sont en français tandis que les intitulés restent en anglais. Les 5 tests complets permettent de s'entraîner dans les conditions réelles de l'épreuve.

    Préparation à l'IELTS contient :
    - 2 tests d'entraînement + 5 tests complets entièrement corrigés.
    - 1 CD MP3 avec les enregistrements des exercices de compréhension orale.

    La méthode d'apprentissage développée dans ce livre constitue une approche complète et fidèle au test. Elle garantit une préparation optimale, qui pourra être utilisée par les candidats de manière autonome.

  • Vices ou vertus? la consommation d'alcool et de tabac procure aux annonceurs des produits qui se prêtent à une véritable orgie visuelle. Ce plantureux recueil de publicités explore les multiples représentations de ces pratiques, tantôt élégantes, tantôt décalées, et révèlent comment les fabricants ont encouragé le grand public à s'imbiber et s'asphyxier durant tout le XXe siècle.
    Page après page défilent letes ndances de chaque époque en matière d'alcool et de tabac, dans un festival de bons mots et de mascottes devenues des icônes, dont certains, comme le cow-boy Marlboro ou le chien Spuds MacKenzie, sont si étroitement liés à la culture populaire américaine qu'il leur suffisait d'apparaître dans une publicité pour promouvoir un produit invisible. D'autres annonceurs ont échafaudé des approches plus subtiles et sophistiquées pour vendre leur marchandise, une stratégie parfois très efficace, comme l'a démontré le succès phénoménal de la campagne Absolut. Même les médecins ont apporté leur contribution perverse à cette entreprise de propagande, en certifiant que fumer aidait à calmer les nerfs et à adoucir la gorge, et en vantant l'alcool comme un philtre de réussite sociale. Que vous vous adonniez à ces plaisirs coupables par inhalation et déglutition ou que le plaisir des yeux vous suffise, vous ne manquerez pas d'être captivés par cette exploration d'un chapitre bien tassé, et souvent polémique, de l'histoire de la pub.

  • Why are some nations more prosperous than others? This book sets out to answer this question, with a compelling and elegantly argued new theory: that it is not down to climate, geography or culture, but because of institutions. It explains why the world is divided into nations with wildly differing levels of prosperity.

  • Anglais One-page marketing plan

    Allan Dib

    • Pearson
    • 12 June 2020

    Tout votre plan marketing en une seule page !
    Allan Dib, entrepreneur récidiviste et marketeur rebelle, a fait une découverte majeure : une méthode pour créer de manière simple et rapide un plan marketing qui tient en une seule page, divisée en neuf carrés...
    1-Page marketing Plan, best-seller en Australie puis aux États-Unis, va fera découvrir :
    - comment attirer de nouveaux clients et augmenter le panier moyen de vos clients existants ;
    - comment conclure vos ventes sans paraître insistant ni désespéré ;
    - une méthode en neuf étapes pour disposer rapidement d'un plan marketing infaillible ;
    - les secrets du marketing direct permettant d'engranger des résultats avec un petit budget ;
    - les tactiques pour augmenter le panier moyen de vos clients... qui vous diront « merci » !
    Le marketing est au coeur de la réussite entrepreneuriale. En la matière, un plan fiable et facile à suivre décuplera toujours vos chances de réussite. Avec 1-Page marketing Plan, cette étape décisive va devenir un jeu d'enfant.

  • Cette quatrième édition du Dictionnaire Juridique, revue et mise à jour, est un outil efficace de travail qui tient compte des importantes évolutions du droit des cinq dernières années et de l impact sur la terminologie juridique des multiples innovations qui se sont produites dans l ordre juridique italien et français. De plus, une attention spéciale est prêtée aux particularités du système suisse et belge. Pour tenir compte des nouvelles compétences de l Union européenne et de son influence croissante sur les droits nationaux, les expressions concernant le droit de l UE sont traitées et analysées en profondeur.

    Cette nouvelle édition se caractérise également par le fait qu elle met en exergue la terminologie purement juridique par rapport à celle journalistique ou aux jargons, qui désormais peuvent être trouvés à travers d autres moyens, grâce aux nouvelles possibilités pour la traduction qui sont offertes par les progrès informatiques.

    L ouvrage est complété par une liste des plus importantes abréviations et acronymes se référant aux organisations internationales, aux principaux organismes et associations, couramment utilisés dans le langage juridique tant italien que français.

  • Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.

    Grand format N.C.
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  • C'est parce que la Harvard Business Review est née aux USA, dans le Massachusetts, en 1922, que ce livre propose une sélection de 50 conseils novateurs venant directement des États-Unis. Tous ont un seul et même objectif : vous donnez les clés nécessaires pour devenir un manager hors pair. Véritable boîte à outils complète et inspirante, ce guide vous permettra d'avoir toujours sous la main les techniques et les astuces pour assurer un management efficace, donner un coup d'accélérateur à votre carrière et affirmer votre leadership. Grâce à son édition bilingue, vous saurez aussi mieux maîtriser le vocabulaire du business english et toutes ses spécificités ! Quel que soit votre secteur d'activité ou votre fonction, vous retirerez des enseignements précieux livrés par les plus grands penseurs, théoriciens ou praticiens de cette discipline. Fruits de longues recherches et d'une connaissance intime du monde des organisations, les textes présentés expriment les points de vue uniques de leurs auteurs et portent le gage de qualité de la Harvard Business Review. Chaque théorie propose hauteur de vue, mise en perspective, mais aussi mise en pratique des concepts étudiés pour guider la réflexion stratégique.

  • Anglais The new luxury ; defining the aspirational in the age of hype ...

    Highsnobiety

    • Die gestalten editions
    • 8 October 2019

    Au XXIe siècle, le luxe est un pas de deux entre marques cultes du streetwear et maisons de haute couture. Explorez les métamorphoses d'un univers de la mode ciblant une nouvelle génération de consommateurs avertis.
    HIGHSNOBIETY est devenu la référence en matière de mode masculine streetwear et plus généralement de lifestyle urbain.
    Basée à Berlin et à New York, Highsnobiety documente les tendances et les personnalités des domaines de la mode, de l'art, de la musique et de la culture, ayant sans cesse une longueur d'avance sur le monde de la mode lui-même.

  • Anglais The lean startup

    Eric Ries

    • Business book summaries
    • 15 February 2013

    The must-read summary of Eric Reis' book: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
    This complete summary of the ideas in Eric Reis' book "The Lean Startup" shows that most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. With this accessible summary, you will learn how to do just that in a fast and effective way, using the Build-Measure-Learn loop. In the end, you will be able to offer your customers a fully-featured product, which they will love.
    Added-value of this summary: 
    o Save time 
    o Understand key concepts 
    o Expand your business knowledge
    To learn more, read "The Lean Startup" and discover how to focus efficiently on what your customer really want.

  • Anglais The monocle book of entrepreneurs

    , ,

    • Thames & hudson
    • 28 October 2021

    Pour ce volume relié, l'équipe de la revue Monocle s'intéresse à l'entrepreunariat sous tous ses aspects. Proposant à la fois des études de cas de réussites et d'échecs dans le lancement de nouvelles entreprises, le livre aborde également les questions de management et de bien-être au travail, d'espaces partagés, de recrutement et d'image de marque. Allant des petits producteurs aux GAFAM, il s'intéresse autant aux petites et moyennes entreprises qu'aux multinationales.

  • Anglais Green ethica

    ,

    • Legitech
    • 11 January 2022

    As the Trump administration has proven by the past, scepticism is always present when it comes to climate change and the impact of human activity on it. Scepticism is also present when we talk about ESG criteria or Sustainable Finance. Around one third of the finance professionals view the Environmental, Social and Governance through the lens of negative screening without trying to understand the deeper context.Globally, and similar to climate change, scepticism on Sustainable Finance is massively due to lack of knowledge and lack of clear and common definitions for its key concepts. How many people talk about Sustainable Finance without having a clear point of view on the issue ?Thanks to regulatory pressures and public opinion, Sustainable Finance is becoming THE new standard for financial centers across Europe. However, this lack of knowledge and not having a common basis are still present. Everybody knows what is an equity or a bond but few have a clear understanding of Green Bonds, Impact Investing or positive or negative screening? To fight against such skepticism, education, as usual, will be an essential tool to creating standards in Sustainable Finance.Initiatives such as the EFPA ESG Advisor certification, which was launched in 2021 in 13 countries across Europe by the European Financial Planning Association (EFPA) can help to close the gap between the current level of information and the level necessary due to increasing regulatory requirements around the integration of ESG criterion.It is with this desire to have a deeper understanding that EFPA Luxembourg publishes this manual. To achieve our aim and build this project in a record time of only four months, we have decided to open this endeavour to a wide range of contributors from different backgrounds. The goal was to portray the most diverse landscape of what Sustainable Finance is today, and what it could be tomorrow. We approached this project with the desire to give flexibility to the authors while, at the same time, ensuring all aspects of the matter at hand were covered. Special thanks go to all the contributors for their amazing intellectual effort. We believe this will provide invaluable information to those who are interested in Sustainable Finance.Although the world of Sustainable Finance is constantly evolving, this book offers some important insights into concepts regarding the current issues linked to Green Finance as well as the future development of market trends and ESG criteria integration. It also emphasizes the essential features of regulation, which is becoming more and more sophisticated.From the history of Sustainable Finance to its current and future regulatory environment, from the influence of the Corporate Social Responsibility to the integration of the ESG criterion in the investment processes, from the products already available on the market for creating greener portfolios to the next challenges the financial centers will be asked to solve, this handbook offers a 360° point of view over the landscape of the Green Finance.We hope this four-month journey will help the reader to have a better understanding on what Sustainable Finance means, looking at its framework, its aims and its challenges. I wish you a pleasant reading.

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