The must-read summary of Perry Marshall's book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. This complete summary of the ideas from Perry Marshall's book 80/20 Sales and Marketing explains how 80% of your results will come from 20% of your efforts and this principle can be applied to any area of life. The author states that this concept is an essential tool in sales and marketing as you can focus your efforts where they will really make a difference. By learning and applying the 80/20 principle, you will be able to identify which areas of your marketing are the most effective and arm yourself with all the tools you need to boost sales. Added-value of this summary: - Save time - Understand the key principles - Expand your business skills To learn more, read 80/20 Sales and Marketing to learn one of the most useful principles in sales and marketing and find out where you should really be focusing your efforts.
The must-read summary of Rusty Rueff and Hank Stringer's book: Talent Force: A New Manifesto for the Human Side of Business.This complete summary of the ideas from Rusty Rueff and Hank Stringer's book Talent Force shows how few businesses make the effort to create a true talent force, rather than a workforce. In their book, the authors explain that the people within an organisation will always be the differentiator, more than marketing, brand recognition or even its products. This summary presents specific strategies and techniques that every good business should use in order to align employees' talents with business processes.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read Talent Force to discover why your employees are the biggest asset to your company and how you can benefit from them most.
The must-read summary of Jim Champy's book: Deliver! How to Be Fast, Flawless and Frugal.This complete summary of the ideas from Jim Champy's book Deliver! explains that it is hard to find funding for new initiatives. Therefore, new businesses need to adopt models which allow them to outsmart competitors, engage customers more fully and operate in and then retool the basic day-to-day activities of their organisations in savvy ways.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read Deliver! and find out how you can keep fine-tuning your business to deliver more of what your customers want.
The must-read summary of Stephen M.R. Covey and Greg Link's book: Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World.This complete summary of the ideas from Stephen M.R. Covey and Greg Link's book Smart Trust shows how trust is what keeps commerce running. In their book, the authors explain the principles of trust and why it is so important to the smooth running of your business. This summary will teach you how to generate trust within your company and why it is something you should focus on.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read Smart Trust and discover the importance of trust within business.
The must-read summary of Richard E. Brand's book: Contrary Investing for the 90s: How to Profit by Going Against the Crowd.This complete summary of the ideas from Richard E. Brand's book Contrary Investing for the 90s explains the theory behind the concept of contrary investing. In his book, the author demonstrates how anticipating the general market and staying ahead of the crowd will earn you greater profits. By reading Brand's advice and learning about the cycles that occur in every market, you will be well equipped to predict market changes and make the right investments.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read Contrary Investing for the 90s and find out how you can anticipate market turning points to earn greater profits from your investments.
The must-read summary of David Edery and Ethan Mollick's book: Changing the Game: How Video Games Are Transforming the Future of Business.This complete summary of the ideas from David Edery and Ethan Mollick's book Changing the Game shows how the video game sector has become an enormous business and is about to enter yet another phase of growth as companies begin to use games to revolutionize the way they interact with customers and attract new employees. In their book, the authors explain that it is time to get up to speed with what gaming is already achieving and make your company a part of it. By reading this summary, you will find out the benefits of using video games to get your message across and what they can do for your business.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read Changing the Game to discover how you can be part of the video game revolution and benefit your company.
The must-read summary of John Mangieri and Cathy Block's book: Power Thinking: How the Way You Think Can Change the Way You Lead.This complete summary of the ideas from John Mangieri and Cathy Block's book Power Thinking highlights that very few people are formally taught how to think, thus most managers and leaders try to get by on the patterns and habits of thinking, which were acquired in childhood. In their book, the authors provide you with advice on how to improve and enhance the efficiency of your thinking skills, focusing on three major domains: reasoning, insight and self-knowledge. This summary is a must-read for any leader that wants to improve the way they think and become a better manager.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read Power Thinking and find out how you can change the way you think to improve your efficiency.
The must-read summary of Patricia Seybold's book: The Customer Revolution: How to Thrive When Customers Are in Control.This complete summary of the ideas from Patricia Seybold's book The Customer Revolution shows how a business revolution is underway - customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. In this book, the author explains why you need to focus intently on the quality and consistency of the customer experience you offer, so as not to be at risk from this change of power. This summary explains exactly how you can do that and is a must-read for any manager who wants to succeed in the customer-driven economy.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read The Customer Revolution and find out how you can make sure you stay in control and remain profitable.
The must-read summary of Keith Eades and Robert Kear's book: The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions.This complete summary of Keith Eades and Robert Kear's book The Solution-Centric Organization shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering solutions - loose bundles of products and services lumped together in an attempt to offset being viewed as commodities. However, this isn't enough and something more fundamental needs to change. In their book, the authors explain that in order to move from being product-centered to becoming solution-centered, there are six systemic drivers which need to be aligned. This summary presents the competitive advantage of becoming solution-centric, and gives essential concepts and principles to solution-centricity.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read The Solution-Centric Organization and discover the key to creating products that customers really want.
The must-read summary of Guy Kawasaki's book The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.This complete summary of the ideas from Guy Kawasaki's book The Art of the Start shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.Added-value of this summary:-Save time-Understand the key concepts-Expand yourbusiness knowledgeTo learn more, read The Art of the Start and find out everything you need to know about starting a new business and how to make it a success!
The must-read summary of Lawrence Hrebiniak's book: Making Strategy Work: Leading Effective Execution and Change.This complete summary of the ideas from Lawrence Hrebiniak's book Making Strategy Work shows how the strategies that fail often do so not because the ideas are bad, but because the implementation is bad. To get an organisation to put a chosen strategy into place successfully, a unified and integrated approach to execution is required. In his book, the author explains the five key factors that leaders should get right in order to implement strategies as effectively as possible and reap the rewards. This summary explains each of these factors in turn and works as a guidebook on the best way to implement change.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read Making Strategy Work and discover the key to successfully implementing new strategies and changes.
The must-read summary of Scott Fox's book: Internet Riches: The Simple Money-Making Secrets of Online Millionaires. This complete summary of the ideas in Scott Fox's book Internet Riches shows that at least 58% of all employees dream of starting their own business but hesitate because of 'insufficient financial resources'. In his book, Scott Fox explains that an internet business can be set up with minimum investment and there is no reason why the business cannot be a success. By following his methods of cash-flow analysis, business plan analysis, how to search for niches and how to grow the business, you can set up your dream company and watch it succeed. Added-value of this summary: - Save time - Understand key concepts - Expand your business knowledge To learn more, read Internet Riches and find out how you can set up your own successful company with the minimum investment.
The must-read summary of Michael Gelb and Sarah Caldicott's book: Innovate Like Edison: The Success System of America's Greatest InventorThis complete summary of the ideas from Michael Gelb and Sarah Caldicott's book Innovate Like Edison shows that Thomas Edison is the greatest innovator in American history: he generated a record-breaking 1,093 US patents and 1,293 international patents over 62 successive years. He founded the world's first research lab and General Electric. These have formed the basis of some of today's billion dollar industries. This summary shows the results of the research of Edison's competencies and strategies. It suggests that his exceptional innovations skills are based on five competencies and twenty-five best practices. It recommends such strategies as developing a solution-centered mindset, harnessing mastermind collaboration and focusing intensively on creating value. These general suggestions are broken down into practical measures: it explains how to create the best multi-disciplinary teams, and why you should recruit the best possible people. They believe in rewarding collaborators generously, and discuss the best ways to network. Innovate like Edison also includes tactical, long-term advice, such as when to consider up-scaling.Added-value of this summary:-Save time-Understand key concepts-Increase your business knowledgeTo learn more, read Innovate Like Edison and discover Thomas Edison's systemic approach, and how to implement it.
The must-read summary of Daryl Conner's book: Leading at the Edge of Chaos: How to Create the Nimble Organization.This complete summary of the ideas from Daryl Conner's book Leading at the Edge of Chaos shows that being nimble is now a key element of any sustainable competitive advantage that an organisation may attempt to secure and defend. Nimbleness is not just about flexibility or adaptation, it's all about execution. In his book, the author has identified the characteristics of nimble organisations and explains how these companies plan and operate. This summary is a must-read for any leader who wants to ensure that their company does better than anyone else.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read Leading at the Edge of Chaos and discover the key to becoming a nimble organisation and implement changes better and faster than the competition.
The must-read summary of James Collinsand Jerry Porras' book: Built to Last:Successful Habits of Visionary Companies.This complete summary of the ideas from James Collins and Jerry Porras' book Built to Last: Successful Habits of Visionary Companies shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what makes a company successful? To answer this question, the authors have studied world-class companies, from Sony to Walt Disney, and provided you with the keys to their success that can be used by almost any business.Added-value of this summary:-Save time-Understand the keys to success-Expand your business knowledgeTo learn more, readBuilt to Last and seehow you can create a visionary companythat will guaranteeworld-class success.
The must-read summary of Scott Bedbury's book: A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century.This complete summary of the ideas from Scott Bedbury's book A New Brand World shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.Added-value of this summary:- Save time- Understand key concepts- Increase your business knowledgeTo learn more, read A New Brand World and find out how to create a solid 21st century brand based on values.
The must-read summary of Don Maruska's book: How Great Decisions Get Made: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues.This complete summary of the ideas from Don Maruska's book How Great Decisions Get Made shows that businesses decisions are often surrounded by fear; employees are scared to express an opinion and they feel threatened by change imposed on them. This summary proposes a different way for businesses to approach decision-making, one that fosters enthusiasm, hope and cohesion. It gives ten steps for achieving this, ones which have been tested in Fortune 500 and high-growth companies over more than a decade. It also provides strategies for overcoming common obstacles you might encounter on the way. If you've been bogged down in divisive and unproductive debates, just imagine what it would be like if your team member's philosophy was 'We can do this together'. Everyone in the company should be a stakeholder, and as such should be given accurate information about the company and considered a decision-maker. All employees should be aware of the end-goal in any big decision, and the end-goal should be something everyone should have a stake in. Executives should never start a workforce meeting having decided the outcome. This summary explains how to overcome obstacles such as a blame-culture and circular debates.Added-value of this summary:-Save time-Understand key concepts-Increase your business knowledgeTo learn more, read How Great Decisions Get Made and discover a way for businesses to develop their most valuable resource, their employees.
The must-read summary of Thomas J. Neff and James M. Citrin's book: Lessons from the Top: The Search for America's Best Business Leaders.This complete summary of the ideas from Thomas J. Neff and James M. Citrin's book Lessons from the Top shows that there is no one single characteristic or business practice that is common to all great leaders. Instead, the most successful leaders in business all develop and practice a highly personalised mix of character traits, philosophies and practices. In their book, the authors present two lists; a list of six business principles and and a list of the ten common traits that are most common among these leaders and explain how you can adapt them to your own leadership style. This summary is a must-read for any leader who wants to learn from the best and improve their skills.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read Lessons from the Top and discover the key to excellent leadership.
The must-read summary of Donald Mitchell and Carol Coles' book: The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model.This complete summary of the ideas from Donald Mitchell and Carol Coles' book The Ultimate Competitive Advantage shows that the most successful companies are consistently experimenting to improve and reinvent their business models. This usually has the potential to generate far more substantial increases in revenues and profits than any amount of fine-tuning of an existing business model will ever produce. In their book, the authors present a four-step process that companies tend to use in practice. This summary provides readers with an effective method for improving a business model.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read The Ultimate Competitive Advantage and find out how you can increase your profits by reinventing your business model.
The must-read summary of Matthew Stewart's book: The Management Myth: Why the Experts Keep Getting It Wrong.This complete summary of the ideas from Matthew Stewart's book The Management Myth shows how many believe that business management is a body of discrete and specialised technical expertise which is a formal academic discipline. However, this is an illusion which has been created by self-proclaimed business gurus, business book authors and the business school industry. In his book, the author reveals the truth about business management and claims that a good manager is nothing more or less than a good and well educated person.Added-value of this summary:- Save time- Understand key concepts- Expand your management skillsTo learn more, read The Management Myth and discover the true key to good management.
The must-read summary of Deepak Malhotra and Max Bazerman's book: Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Tables and Beyond. This complete summary of the ideas from Deepak Malhotra and Max Bazerman's book Negotiation Genius shows that people are not born genius negotiators. This is a skill that can be learned and perfected by absolutely anyone. The authors reveal the framework used by top negotiators and how you can develop instinct to avoid the most common errors and biases. By learning and applying the techniques included in the book, you can become a genius negotiator and start getting what you want. Added-value of this summary: - Save time - Understand the key concepts - Expand your negotiation skills To learn more, read Negotiation Genius and find out how you can perfect your skills and start getting more out of your negotiations.
The must-read summary of Richard J. Connors' book: Warren Buffett on Business: Principles of the Saga of Omaha.This complete summary of the ideas from Richard J. Connors' book Warren Buffett on Business shows that in order to run a business like Warren Buffett you need to treat and communicate with both your employees and your stockholders fairly and consistently as well as practice responsible and ethical corporate governance. You must also be patient and persistent as you work to build value in your enterprise and have a passion for your work. This summary reveals the keys to Warren Buffett's business success and how you can follow in his footsteps and learn from his management skills.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read Warren Buffett on Business and find out how to apply effective business management, the Warren Buffett way.
The must-read summary of Suzanne Berger's book: How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy.This complete summary of the ideas from Suzanne Berger's book How We Compete presents the author's research on how world companies are competing and suggests that the impact of globalisation is not quite as one-dimensional as we think. According to the author, globalisation presents significant dangers to corporations, as well as opportunities. This summary explains the forces behind globalisation and provides advice on how to make sure your company uses the best strategies in order to stay on top.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read How We Compete and learn from the world's biggest companies on how to compete in the global economy.
The must-read summary of Noel Tichy and Nancy Cardwell's book: The Cycle of Leadership: How Great Leaders Teach Their Companies to Win.This complete summary of the ideas from Noel Tichy and Nancy Cardwell's book The Cycle of Leadership shows how the central commercial challenge today is to not only satisfy customers, but delight them. In their book, the authors explain that the best way to do this is by creating an efficient teaching-and-learning environment, where everyone within the company is both a teacher and learner. This summary provides readers with a technique for applying the approach and why you should take the time to craft development plans for each employee.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read The Cycle of Leadership and discover the new approach to management that ensures that everyone's voice is heard.