B>The companion volume to 12 Rules for Life offers further guidance on the perilous path of modern life. /b>br> br>In 12 Rules for Life, clinical psychologist and celebrated professor at Harvard and the University of Toronto Dr. Jordan B. Peterson helped millions of readers impose order on the chaos of their lives. Now, in this bold sequel, Peterson delivers twelve more lifesaving principles for resisting the exhausting toll that our desire to order the world inevitably takes.br> br>In a time when the human will increasingly imposes itself over every sphere of life--from our social structures to our emotional states--Peterson warns that too much security is dangerous. Whats more, he offers strategies for overcoming the cultural, scientific, and psychological forces causing us to tend toward tyranny, and teaches us how to rely instead on our instinct to find meaning and purpose, even--and especially--when we find ourselves powerless.br> br>While chaos, in excess, threatens us with instability and anxiety, unchecked order can petrify us into submission. Beyond Order provides a call to balance these two fundamental principles of reality itself, and guides us along the straight and narrow path that divides them.br> br>br>
The New York Times -bestselling author of Start With Why, Leaders Eat Last , and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game , Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.
B>b>From the founders of nonprofits Water.org & WaterEquity Gary White and Matt Damon, the incredible true story of two unlikely allies on a mission to end the global water crisis for good/b>/b>br>br>When Oscar-winning actor Matt Damon visited rural Zambia in 2006, the last thing he expected was to become a life-long champion for the battle to end the global water and sanitation crisis. He quickly realized that to make a real impact, hed need additional expertise.br> ;br> Enter civil and environmental engineer Gary White. After quitting his consulting job to launch a nonprofit in 1970, hed become an internationally recognized water and sanitation expert. A chance encounter would set these two unlikely allies on a decades-long mission to bring safe water and sanitation to the world.br> ;br> Through first-hand accounts of setbacks and triumphs in projects spanning across the world, The Worth of Water illuminates the challenges of building and scaling market-based financial solutions to the global water crisis--and ultimately, empower communities and individuals to make long-lasting investments in their own wellbeing.br>;
Draws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people.
B>From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity./b>br>br>Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication.br>br>We have become so used to an inbox-driven workday that it''s hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. br>br>The knowledge sector''s evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you''ll be ahead of this trend. If you''re a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.
With START WITH WHY, Sinek inspired a movement to build a world in which we can feel safe while we are at work and fulfilled when we go home at night. This workbook is the next step for applying the life-changing lessons of the mega-bestseller, which has sold nearly a million copies worldwide. It will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the worlds first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the worlds most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Bestselling author and veteran Wall Street Journal reporter Gregory Zuckerman answers the question investors have been asking for decades: How did Jim Simons do it? Jim Simons is the greatest money maker in modern financial history. His track record bests those of legendary investors including Warren Buffett, Peter Lynch, Ray Dalio, and George Soros. Yet Simons and his strategies are shrouded in mystery. Wall Street insiders have long craved a view into Simons's singular mind, as well as the definitive account of how his secretive hedge fund, Renaissance Technologies, came to dominate financial markets. Bestselling author and Wall Street Journal reporter Gregory Zuckerman delivers the goods. After a legendary career as a mathematician at MIT and Harvard, and a stint breaking Soviet code for the U.S. government, Simons set out to conquer financial markets with a radical approach. He hired mathematicians, physicists, and computer scientists, most of whom knew little about finance. Experts scoffed as Simons built Renaissance Technologies from a dreary Long Island strip mall. He amassed piles of data and developed algorithms to hunt for deeply hidden patterns in the numbers--patterns that reveal rules governing all markets. Simons and his colleagues became some of the richest individuals in the world and their data-driven approach launched a quantitative revolution on Wall Street. They also anticipated dramatic shifts in society. Eventually, governments, sports teams, hospitals, and businesses in almost every industry embraced Simons's methods. Simons and his team used their newfound wealth to upend society. Simons has become a major influence in scientific research, education, and politics, while senior executive Robert Mercer is more responsible than anyone else for Donald Trump's victorious presidential campaign. The Renaissance team's models didn't prepare executives for the ensuing backlash. The Man Who Solved the Market is the dramatic story of how Jim Simons and a group of unlikely mathematicians remade Wall Street and transformed the world.
Frank Abagnale (whose life as a con man was depicted in the movie Catch Me If You Can ) reveals the methods used by the world's most skillful con artists to steal billions of dollars each year from unsuspecting Americans -- and teaches 5 simple rules that will help us protect our money. Former con artist Frank Abagnale's new book is about the very latest tricks that today's scammers, hackers, and con-artists use to steal your money and personal information -- often online and over the phone. Using plain language and vivid examples, Abagnale reveals hundreds of tips, including these: ;; * ;;The one type of photo you should never post on social media. ;; * ;;The only conditions under which you should use WiFi networks at the airport. ;; * ;;The best way to protect your phone from being hacked. ;; * ;;The only time you should use an ATM. Explaining his simple but counterintuitive rules to protect yourself, Abagnale also makes use of his insider intel to paint a picture of cybercrimes that haven't become widespread yet.
Lunch with the Financial Times has been a permanent fixture in the Financial Times for almost 25 years, featuring presidents, film stars, musical icons and business leaders from around the world. The column is now as well-established institution which has reinvigorated the art of conversation in the convivial, intimate environment of a long boozy lunch. On its 25th anniversary, Lunch with the Financial Times 2 will showcase the most entertaining, incisive and fascinating interviews from the past five years including those with Donald Trump, Sheryl Sandberg, Richard Branson, Yanis Varoufakis, Zadie Smith, Nigel Farage, Russell Brand and David Guetta, illustrated in full colour with James Ferguson's famous portraits.
The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more. This book has had an enormous impact on the evolution of blockchain in the world. --Satya Nadella, CEO, Microsoft Corporation In this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy. Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though its best known as the technology that drives bitcoin and other digital currencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certificates to insurance claims, land titles, and even votes. As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.
From the acclaimed author of Turn the Ship Around! , former US Navy Captain David Marquet, comes a radical new playbook for empowering your team to make better decisions and take greater ownership. You might imagine that an effective leader is someone who makes quick, intelligent decisions, gives inspiring speeches, and issues clear orders to their team so they can execute a plan to achieve your organization's goals. Unfortunately, David Marquet argues, that's an outdated model of leadership that just doesn't work anymore. As a leader in today's networked, information-dense business climate, you don't have full visibility into your organization or the ground reality of your operating environment. In order to harness the eyes, ears, and minds of your people, you need to foster a climate of collaborative experimentation that encourages people to speak up when they notice problems and work together to identify and test solutions. Too many leaders fall in love with the sound of their own voice, and wind up dictating plans and digging in their heels when problems begin to emerge. Even when you want to be a more collaborative leader, you can undermine your own efforts by defaulting to command-and-control language we've inherited from the industrial era. It's time to ditch the industrial age playbook of leadership. In Leadership is Language , you'll learn how choosing your words can dramatically improve decision-making and execution on your team. Marquet outlines six plays for all leaders, anchored in how you use language: ;; * ;; Control the clock, don't obey the clock: Pre-plan decision points and give your people the tools they need to hit pause on a plan of action if they notice something wrong. ;; * ;; Collaborate, don't coerce: As the leader, you should be the last one to offer your opinion. Rather than locking your team into binary responses ("Is this a good plan?"), allow them to answer on a scale ("How confident are you about this plan?") ;; * ;; Commit, don't comply: Rather than expect your team to comply with specific directions, explain your overall goals, and get their commitment to achieving it one piece at a time. ;; * ;; Complete, not continue: If every day feels like a repetition of the last, you're doing something wrong. Articulate concrete plans with a start and end date to align your team. ;; * ;; Improve, don't prove: Ask your people to improve on plans and processes, rather than prove that they can meet fixed goals or deadlines. You'll face fewer cut corners and better long-term results. ;; * ;; Connect, don't conform: Flatten hierarchies in your organization and connect with your people to encourage them to contribute to decision-making. In his last book, Turn the Ship Around! , Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.
B>b>Acclaimed linguist and award-winning writer John McWhorter argues that an illiberal neoracism, disguised as antiracism, is hurting Black communities and weakening the American social fabric./b>br>;/b>br>br>Americans of good will on both the left and the right are secretly asking themselves the same question: how has the conversation on race in America gone so crazy? Were told read books and listen to music by people of color but that wearing certain clothes is appropriation. We hear that being white automatically gives you privilege and that being Black makes you a victim. We want to speak up but fear well be seen as unwoke, or worse, labeled a racist. According to John McWhorter, the problem is that a well-meaning but pernicious form of antiracism has become, not a progressive ideology, but a religion--and one thats illogical, unreachable, and unintentionally neoracist.br>;br>In Woke Racism, McWhorter reveals the workings of this new religion, from the original sin of white privilege and the weaponization of cancel culture to ban heretics, to the evangelical fervor of the woke mob. He shows how this religion that claims to dismantle racist structures is actually harming his fellow Black Americans by infantilizing Black people, setting Black students up for failure, and passing policies that disproportionately damage Black communities. The new religion might be called antiracism, but it features a racial essentialism thats barely distinguishable from racist arguments of the past.br>;br>Fortunately for Black America, and for all of us, its not too late to push back against woke racism. McWhorter shares scripts and encouragement with those trying to deprogram friends and family. And most importantly, he offers a roadmap to justice that actually will help, not hurt, Black America.br>;
B>b>When the worlds biggest brands want to sharpen their digital marketing strategy, they call Google''s Chief Measurement Strategist Neil Hoyne. In his first book, he offers a simple playbook anyone can use to find and keep their most valuable customers./b>/b>br>br>A customer comes to your webpage 450 times before buying a single product. To get to this point of purchase, you followed her around the internet for weeks, waving please buy this! ads in her face. And in the end, you spent more money attracting her attention than you earned from the sale.br>;br>If this strategy sounds extremely ineffective, well, thats because it is. With pressure for quick results and fierce marketplace competition, too many marketers are boxed into these spaghetti-to-the-wall forms of digital marketing that limit data-driven opportunities for growth.br>;br>In Converted, Googles Chief Measurement Strategist Neil Hoyne shares a better, simpler, cheaper way to increase revenue through digital marketing: build deeper relationships with your best customers by understanding not only how they shop, but also how they communicate. With simple data collection processes and methods, youll learn how to:br>;br>; b>/b> ;Determine the full potential of each customer so you can identify the ones worth building a relationship with, and the ones you should let go (parting is such sweet sorrow, but not all relationships are meant to last)br>; b>/b> ;Engage in an on-going conversation with your best customers,;avoiding the margin-crushing disappointment of relentless advertising and promotion discountsbr>; b>/b> ;Ask guiding questions so you can anticipate their needs;better than your competitorsbr>; b>/b> ;Find more great customers by utilizing data from your existing tribebr>;br>A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
'General McChrystal shows us that leadership can take many forms, leaders often have different strengths, and great leaders can come from anywhere' Sheryl Sandberg COO of Facebook and founder of LeanIn.Org 'Leaders is a superb, thought-provoking challenge to conventional understanding of the nature of leadership' Robert M. Gates former US Secretary of Defense 'Leadership, we learn, is complex. At a time when we yearn for leaders we can admire and respect, this book... will help you think differently about both leadership and our history' Walter Isaacson, author of Steve Jobs The bestselling author of Team of Teams dismantles the Great Man theory of leadership, by profiling leaders whose real stories defy their legends Retired four-star general Stan McChrystal has studied leadership his whole adult life, from his first day at West Point to his most recent work with the corporate clients of the McChrystal Group. In this follow-up to his bestsellers My Share of the Task and Team of Teams , McChrystal explores what leadership really means, debunking the many myths that have surrounded the concept. He focuses on thirteen great leaders, showing that the lessons we commonly draw from their lives are seldom the correct ones. Taking leadership lessons from Walt Disney, Coco Chanel, Maximilien Robespierre, Abu Musab Zarkawi, Margaret Thatcher, Albert Einstein, Leonard Bernstein, Martin Luther and many more, ultimately, McChrystal posits that different environments will require different leaders, and that followers will choose the leader they need. Aspiring leaders will be best served not by cultivating a standard set of textbook leadership qualities, but by learning to discern what is required in each situation.
From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who''s at risk to lose in a post-pandemic world The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses like Purell maker Gojo, video conference software maker Zoom, and Amazon woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality, and live entertainment industries, scrambled to not become instantly obsolete. But as New York Times bestselling author Scott Galloway argues in this urgent, timely analysis of what the world will look like post-Corona, the pandemic has not been a change agent so much as an accelerant of trends that were already well underway. In Post Corona , he outlines the contours of both crisis and opportunity that lie ahead. Some businesses, like the powerful tech monopolies, will thrive in the disruption. Other industries, like commercial real estate, will struggle to maintain a value proposition that no longer makes sense when we can''t stand shoulder to shoulder. And major social structures such as government, education, and health care, will face a reckoning unlike any before if they are to survive and serve the people. Combining his signature humor and brash style with razor-sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Just as the virus can accelerate the velocity of the earth''s rotation (change) in weeks, there is evidence that creativity, science, resolve and empathy can best fate. This is not the world we live in, but the world we make of it."
The man who predicted the worst economic crisis in US history shows you how to survive it. The current crisis is not like 2008 or even 1929. The New Depression that has emerged from the COVID pandemic is the worst economic crisis in U.S. history. Most fired employees will remain redundant. Bankruptcies will be common, and banks will buckle under the weight of bad debts. Deflation, debt, and demography will wreck any chance of recovery, and social disorder will follow closely on the heels of market chaos. The happy talk from Wall Street and the White House is an illusion. The worst is yet to come. But for knowledgeable investors, all hope is not lost. In The New Great Depression , James Rickards, New York Times bestselling author of Aftermath and The New Case for Gold , pulls back the curtain to reveal the true risks to our financial system and what savvy investors can do to survive -- even prosper -- during a time of unrivaled turbulence. Drawing on historical case studies, monetary theory, and behind-the-scenes access to the halls of power, Rickards shines a clarifying light on the events taking place, so investors understand what''s really happening and what they can do about it. A must-read for any fans of Rickards and for investors everywhere who want to understand how to preserve their wealth during the worst economic crisis in US history.
The founder of the Nasty Gal fashion e-tailer shares an irreverent manifesto for ambitious young women that explains how to channel personal passion and energy while overcoming insecurities, outlining straightforward advice on doing meaningful work and garnering recognition.
A Wall Street Journal bestseller Financial expert, investment advisor and New York Times bestselling author James Rickards shows why and how global financial markets are being artificially inflated--and what smart investors can do to protect their assets What goes up, must come down. As any student of financial history knows, the dizzying heights of the stock market can't continue indefinitely--especially since asset prices have been artificially inflated by investor optimism around the Trump administration, ruinously low interest rates, and the infiltration of behavioral economics into our financial lives. The elites are prepared, but what's the average investor to do? James Rickards, the author of the prescient books Currency Wars , The Death of Money , and The Road to Ruin , lays out the true risks to our financial system, and offers invaluable advice on how best to weather the storm. You'll learn, for instance: * How behavioral economists prop up the market: Funds that administer 401(k)s use all kinds of tricks to make you invest more, inflating asset prices to unsustainable levels. * Why digital currencies like Bitcoin and Ethereum are best avoided. * Why passive investing has been overhyped: The average investor has been scolded into passively managed index funds. But active investors will soon have a big advantage. * What the financial landscape will look like after the next crisis: it will not be an apocalypse, but it will be radically different. Those who forsee this landscape can prepare now to preserve wealth. Provocative, stirring, and full of counterintuitive advice, Aftermath is the book every smart investor will want to get their hands on--as soon as possible.
'What does it take to make a reader feel loved, inspired, and called out on their BS all at the same time? I don't know, but Marie Forleo has figured it out! Smart, funny, and as brilliant as it is straightforward. LOVED it!' - Brene Brown, PhD, author of Dare to Lead and Daring Greatly 'Millions of young women look to Marie as their inspiration for empowerment and achievement.... She's the thought leader for the next generation' - Oprah Winfrey, What if you could learn a single idea within the pages of this book that would allow you to reach past any obstacle and make real change happen in any area of your life? Sound too good to be true? It's not. Whether you dream of starting or growing a business, launching a new career, learning to moonwalk, solving world hunger, adventuring through Italy, or completely remodelling your happiness, health or relationships, there is something you should know. There is a simple belief, the adoption of which will allow you - without exception - to awaken an unstoppable power to make great things happen. And that is that everything is figureoutable. 'Everything is figureoutable' is an attitudinal discipline that activates your spiritual and emotional strength, it's a rallying cry to tackle impossible tasks, heartbreaking challenges and daring dreams. Filled with actionable wisdom, stories and encouragement, Everything is Figureoutable will give you the courage to act in spite of your fears, the confidence to start and complete meaningful projects and the conviction to keep going - no matter what.
What is loserthink? If you've been on social media lately, or turned on your TV, you may have noticed there are a lot of dumb ideas floating around out there. "We know when history will repeat and when it won't." "We can tell the difference between evidence and coincidences." "The simplest explanation is usually true." "Stay in your channel." Wrong, wrong, dangerous, and wrong! These false beliefs are the result of what Scott Adams, the creator of the Dilbert comic and a lifelong student of group psychology, calls loserthink. Loserthink is the epidemic of sneaky mental habits trapping its victims in their own bubbles of reality. Even the smartest and most educated among us can slip into its seductive grasp. If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, any form of gun control is a slippery slope to full confiscation, and that your relationship fell apart simply because you chewed with your mouth open. This book will teach you how to spot and avoid loserthink before it starts to influence you--and will give you scripts to respond when it's being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll learn the best defense against emotionally powerful but vacuous arguments and how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences. Using his patented blend of humor and social satire, along with candid examples of falling prey to loserthink from his own past, Adams offers elegant analytical frameworks for clear thinking, evoking the mental models of scientists, economists, entrepreneurs, and artists. Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.
An acclaimed tech reporter reveals the inner workings of the most powerful companies in the world, taking you behind the scenes with Amazon's Jeff Bezos, Facebook's Mark Zuckerberg, Google's Sundar Pichai, and Microsoft's Satya Nadella. At Amazon, "Day One" is code for working inventively and urgently, as if it were the first day of your startup. Day Two is, in Bezos's own words, is "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death." Amazon and its fellow tech giants are under fire for their size and power, but there's more to their story than anti-competitive practices and tax avoidance. These companies have kept ahead of the competition by embracing a new leadership model, one built for an age where companies can spin up new products and services at record speed. On the inside, these tech giants operate nothing like the corporate giants of the past -- like Exxon and GM -- which built core advantages and did everything they could to defend them. For these new goliaths, it's always day one. They are in a constant state of reinvention despite their massive size, understanding that once you become obsessed with the past, you will miss the future. Always Day One takes you deep inside these companies, revealing the uncommon cultures and leadership practices that have kept them from being picked apart by smaller, nimbler competitors. It details how their CEOs will do away with any obstacle blocking the free flow of ideas within their companies, how they're creating systems to bring the best of these ideas to life, and how they're using advanced workplace technology to make it all possible. Kantrowitz reveals a new model propelling their dominance at a stage when most big companies begin to decline. And it shows the way forward for anyone who wants to compete with -- and beat -- the existing tech giants.
From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship , that includes all-new findings and world-changing insights. What''s the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great , Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship . Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0 , Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins'' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim''s millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.