An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing.
In this updated 10th anniversary edition, an internationally known leadership transition expert, drawing on real-world examples and groundbreaking research on leadership, emphasizes the importance of successful performance during the first 90 days in a new position. 100,000 first printing.
Offers managers and professionals the fundamental information they need to stay competitive in a fast-moving world.
Talks about the way organizations and individuals approach change. While most companies believe change happens by making people think differently, the book says the key lies in making them feel differently, and shows how change leaders use not just reports or analysis, but concrete elements to impel people toward positive action.
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.
Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.
An organisation's fate hinges on its CEO - right? Not according to the authors, they argue that in this world of neck-snapping change, demands on leaders in top roles are rapidly outdistancing the capabilities of any one person - no matter how talented. Result? Chief executives are turning to their enterprise's senior leaders for help.
Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.
Experts agree that the turbulence triggered by the economic shock of 2008 constitutes the 'new normal'. Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. This title explains how to safeguard your company's profitability during even the toughest recessions.
Provides a synthesis of work on innovation and R&D. This book contains a provocative thesis, with some radical implications for company R&D practices and business model formulation. It includes four case studies (Xerox-PARC, IBM, Intel, and Lucent) illustrating the open innovation paradigm.