As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog--ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
Bon Jovi And The Pirates
Christmas Card Spam
Clinging To Your Job Title?
How Much Would You Pay to Be on Oprah’s Show?
The Persistence of Really Bad Ideas
The Seduction of “Good Enough”
What Happens When It's All on Tape?
Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”
Jeffrey D. Sachs has been cited by The New York Times Magazine as “probably the most important economist in the world” and by Time as “the world’s best-known economist.” He has advised an extraordinary range of world leaders and international institutions on the full range of issues related to creating economic success and reducing the world’s poverty and misery. Now, at last, he draws on his entire twenty-five-year body of experience to offer a thrilling and inspiring big-picture vision of the keys to economic success in the world today and the steps that are necessary to achieve prosperity for all.
Marrying vivid eyewitness storytelling to his laserlike analysis, Jeffrey Sachs sets the stage by drawing a vivid conceptual map of the world economy and the different categories into which countries fall. Then, in a tour de force of elegance and compression, he explains why, over the past two hundred years, wealth has diverged across the planet in the manner that it has and why the poorest nations have been so markedly unable to escape the cruel vortex of poverty. The groundwork laid, he explains his methods for arriving, like a clinical internist, at a holistic diagnosis of a country’s situation and the options it faces. Rather than deliver a worldview to readers from on high, Sachs leads them along the learning path he himself followed, telling the remarkable stories of his own work in Bolivia, Poland, Russia, India, China, and Africa as a way to bring readers to a broad-based understanding of the array of issues countries can face and the way the issues interrelate. He concludes by drawing on everything he has learned to offer an integrated set of solutions to the interwoven economic, political, environmental, and social problems that most frequently hold societies back. In the end, he leaves readers with an understanding, not of how daunting the world’s problems are, but how solvable they are--and why making the effort is a matter both of moral obligation and strategic self-interest. A work of profound moral and intellectual vision that grows out of unprecedented real-world experience, The End of Poverty is a road map to a safer, more prosperous future for the world.
A shocking appraisal that shows how Wall Street is intrinsically corrupt-'and what individual investors can do to protect themselves
For several years high-profile corporate wrongdoers have been vilified by the media. Yet the problem, according to Gary Weiss, is not just a few isolated instances of malfeasance. The problem is in the very fabric of Wall Street and its practices that enable and even encourage corruption-'practices that are so pervasive and so difficult to combat that they are in effect perfect crimes, with the small investor left holding the bag.
In this blistering report from the front, Weiss describes how the ethos of Mafia chophouses, boiler rooms, and penny stock peddlers now permeates all of Wall Street. Protected from investor lawsuits by laughably corrupt arbitration systems, Wall Street firms are free to fleece unsuspecting clients with little or no risk. But as this empowering book shows, ordinary investors can fight back and come out on top-'if they learn to recognize warning signs, filter media chatter, and spot looming corporate meltdowns in advance.
Prepare to be surprised, get angry, and then get even. Wall Street Versus America is a wild ride you can't afford to miss.
The ultimate guide to customer satisfaction, from the people who understand it better than anyone
For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company?s senior executives, Chris Denove and James D. Power IV, unlock the vault on decades of closely guarded research data?and insights previously available only to the firm?s clients. This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consistently high customer satisfaction and translating it into profitable growth. It will teach you, for instance, how to:
? Understand the financial link between satisfaction and profits
? Turn customers who are simply ?satisfied? into vocal advocates
? Empower frontline employees to do the right thing
? Use problem resolution as an opportunity to make new fans
Satisfaction offers advice for companies large or small, for product manufacturers, service providers, and retailers alike. It delivers not just a stockpile of customer research, but a road map to developing specific policies and processes. It also tells fascinating stories of companies that don?t just talk the talk, but walk the walk every day?and of other companies that ignored the voice of the customer, with dire consequences.
An intoxicating memoir of an American who discovers a passion for French wine and gambles everything to chase a dream of owning a vineyard in Burgundy
Ray Walker had a secure career in finance until a wine-tasting vacation ignited a passion he couldn't stifle. He quit his job and moved to France to start a winery-'with little money, limited command of the French language, and no winemaking experience. He immersed himself in the extraordinary history of Burgundy's vineyards and began honing his skills. Ray shares his journey to secure the region's most coveted grapes. The Road to Burgundy is a glorious celebration of finding one's true path in life and taking a chance-'whatever the odds.
A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our landÂscapes, escalates personal debt, lowers our standard of living, and even skews of our concept of time.
Spotlighting the peculiar forces that drove Americans away from quality, durability, and craftsmanship and towards quantity, quantity, and more quantity, Ellen Ruppel Shell traces the rise of the bargain through our current big-box profusion to expose the astronomically high cost of cheap.
Read Tyler Cowen's posts on the Penguin Blog.
In Discover Your Inner Economist one of America’s most respected economists presents a quirky, incisive
romp through everyday life that reveals how you can turn economic reasoning to your advantage--often when you
least expect it to be relevant.
Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets--
apply far more widely than merely to the decisions of social planners, governments, and big business. What does
economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too
much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the
World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic
patterns behind everyday situations so you can get more of what you really want.
Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For
instance, what is the best way to give to charity? The chapter title “How to Save the World--More Christmas Presents
Won’t Help” makes a point that is every bit as personal as it is global.
Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can
be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of
incentives--like making sure family members know they will be admired if they respect you--can work. Another
non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on.
Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all,
even while they operate alongside more mundane rewards such as money and free food.
Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on
notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive
advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How
do you get a good guide in a Moroccan bazaar?
Read Tyler Cowen's posts on the Penguin Blog.
'This book is your chance to learn from others' mistakes.'-- Entrepreneur
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, 'Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.'
There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.
"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson
Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide.
Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
'Reilly's profound message will lead you and me and everyone to richer lives.'
-'Geoff Colvin, author of Talent Is Overrated
James Marshall Reilly set out to capture the insights of today's brightest business and nonprofit leaders. He conducted in-depth interviews with Tony Hsieh (Zappos), Blake Mycoskie (TOMS), Shawn Fanning (Napster, Rupture, Path), and Jessica Jackley (Kiva, ProFounder), among many others. And he learned that despite their different fields, they're all using similar tools to seize opportunities and redefine success.
The role models in Shake the World define themselves not by money and title but by fulfillment and happiness. This book will light your path to greatness if you too want to shake the world.
From the author of Ahead of the Curve, a revelatory look at successful selling and how it can impact everything we do
The first book of its kind, The Art of the Sale is the result of a pilgrimage to learn the secrets of the world's foremost sales gurus. Bestselling author Philip Delves Broughton tracked down anyone who could help him understand what it took to achieve greatness in sales, from technology billionaires to the most successful saleswoman in Japan to a cannily observant rug merchant in Morocco. The wisdom and experience Broughton acquired, revealed in this outstanding book, demonstrates as never before the complex alchemy of effective selling and the power it has to overcome challenges we face every day.
A riveting and revealing look at the shows that helped cable television drama emerge as the signature art form of the twenty-first century.
In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows, first on premium cable channels like HBO and then basic cable networks like FX and AMC, dramatically stretched television's narrative inventiveness, emotional resonance, and artistic ambition. No longer necessarily concerned with creating always-likable characters, plots that wrapped up neatly every episode, or subjects that were deemed safe and appropriate, shows such as The Wire, The Sopranos, Mad Men, Deadwood, The Shield, and more tackled issues of life and death, love and sexuality, addiction, race, violence, and existential boredom. Just as the Big Novel had in the 1960s and the subversive films of New Hollywood had in 1970s, television shows became the place to go to see stories of the triumph and betrayals of the American Dream at the beginning of the twenty-first century.
This revolution happened at the hands of a new breed of auteur: the all-powerful writer-show runner. These were men nearly as complicated, idiosyncratic, and 'difficult' as the conflicted protagonists that defined the genre. Given the chance to make art in a maligned medium, they fell upon the opportunity with unchecked ambition.
Combining deep reportage with cultural analysis and historical context, Brett Martin recounts the rise and inner workings of a genre that represents not only a new golden age for TV but also a cultural watershed. Difficult Men features extensive interviews with all the major players, including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), Matthew Weiner and Jon Hamm (Mad Men), David Milch (NYPD Blue, Deadwood), and Alan Ball (Six Feet Under), in addition to dozens of other writers, directors, studio executives, actors, production assistants, makeup artists, script supervisors, and so on. Martin takes us behind the scenes of our favorite shows, delivering never-before-heard story after story and revealing how cable TV has distinguished itself dramatically from the networks, emerging from the shadow of film to become a truly significant and influential part of our culture.
"Splendid...the definitive history of the hedge fund, a compelling narrative full of larger-than-life characters and dramatic tales." -- The Washington Post
Wealthy, powerful, and potentially dangerous, hedge fund moguls have become the It Boys of twenty-first- century capitalism. Beating the market was long thought to be impossible, but hedge funds cracked its mysteries and made fortunes in the process. Drawing on his unprecedented access to the industry, esteemed financial writer Sebastian Mallaby tells the inside story of the hedge funds, from their origins in the 1960s to their role in the financial crisis of 2007 to 2009.
How do the most extraordinary entrepreneurs create a bold vision for the future-and follow through against all setbacks?
Visionaries like Steve Jobs and Thomas Edison are the stuff of legend. Yet we still fumble in describing what they actually do. Drawing on recent insights from neuroscience about the roles that intuition, emotional intelligence, and courage can play, Ten Steps Ahead reveals what makes visionaries tick and how they develop and use their extraordinary powers. We learn, for instance,
? how Richard Branson had the insight to trademark Virgin Galactic in the early 1990s, when private spaceflight was science fiction
? how Richard Feynman made breakthroughs in quantum mechanics by pretending he was an electron
? why Jeff Hawkins walked around with a block of wood and a chopstick to help design the first Palm Pilot
Erik Calonius, who has interviewed many of the greatest living visionaries across disciplines and industries, weaves together their stories, highlights their shared attributes, and draws on science to help us understand what sets them apart and shows how we too can see (and make) the future. It's not that some people can magically see opportunities-it's that the rest of us are blind to the ones around us.