Wiley

  • The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools-such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map-enable readers to understand how to design invincible companies. The Invincible Company: ?    Helps large and small companies build their growth strategy and manage their core simultaneously ?    Explains the world's best modern and historic business models ?    Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

  • Anglais Shapers

    Jonas Altman

    • Wiley
    • 7 July 2020

    SHAPERS is the definitive guide to elevate the way you work and live.
    PRAISE FOR SHAPERS: "Do you wish you could throw yourself into your work, become energised and enriched by it, and leave the world a better place? Then SHAPERS is for you. Altman shows that your idiosyncrasies and unique skills are not the obstacles to achievement and purpose. They are the path."
    -Daniel H. Pink, #1 New York Times bestselling author of WHEN and DRIVE "With countless nuggets of timeless wisdom, SHAPERS gently nudges readers to envision new possibilities for them to build more meaningful, joyful work and lives."
    -Amy C. Edmondson, Professor, Harvard Business School, author of The Fearless Organisation and Teaming "Altman mixes together case studies, anecdotes and careful empirical research to offer wise and practical advice about how to make work better, and thus to get better work. If companies followed even a quarter of his suggestions they would foster a more productive and more satisfied workplace for everyone. And his engaging, informal style makes for effortless reading."
    -Barry Schwartz teaches at Haas School of Business, U.C. Berkeley and is the author of The Paradox of Choice and Why We Work
    We work in places, ways, and on things that were once the stuff of sci-fi flicks. Yet the reality is that most professionals are unhappy in their work. Whether you want to reset your career, strike out on your own, or just ignite more joy in what you do, this illuminating productivity book shows you how to create a working life that reveals meaning while rewriting our collective future. When we connect with something larger than ourselves, we enjoy the fruits of our labour as well as the journey - the sweat and the struggle. It's the unyielding commitment to a purpose that gives shapers their shimmer. The benefits of this shine are plentiful: enhanced wellbeing, more community engagement, a healthier economy, better work for all, and a more beautiful world. Altman is a workologist who guides companies to leave politics and posturing behind in favour of transparent and trusting cultures. After decades facilitating culture-defining practices for leaders, you'll learn everything he knows: Adopt the mindset for creativity, innovation, and boundless growth Amplify your career and inspire others to do the same Help create engaged teams through building leadership skills Become a better leader through the five new modes of leadership ethics Learn what underpins the most resilient organisations in the world The stories and anecdotes in SHAPERS come from hundreds of interviews with innovators dedicated to improving our outdated system of work. These trailblazers include CEOs, organisational designers, social psychologists, workplace strategists, and start-up entrepreneurs.  See your work from a whole new perspective and focus on what fulfils you. If you seek the freedom to approach work in your own unique way and become energised by what you do, then SHAPERS is your guide.  

  • Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

  • A new edition of the popular introductory text on the phonological structure of present-day English. A clear and accessible introductory text on the phonological structure of the English language, English Phonetics and Phonology is an ideal text for those with no prior knowledge of the subject. This market-leading textbook teaches undergraduate students and non-native English speakers the fundamentals of articulatory phonetics and phonology in an engaging, easy-to-understand style.  Rigorously expanded to include new materials on first and second language acquisition of English phonetics and phonology, this third edition, English Phonetics and Phonology boasts two new chapters on first-language and second-language acquisition of English phonetics and phonology. By introducing topics such as the mental lexicon and the emergence of phonological rules and representations, and graphophonemic problems in L2 acquisition, these two new chapters have been added to afford greater flexibility for teachers and increased support for non-native English speakers. Expanded website content includes exercise-linked sound files. Based on the author's 34 years of teaching English Phonetics and Phonology in the UK and France Includes coverage of various accents in English and second-language acquisition Hugely successful textbook for the introductory Phonetics course, now in its third edition References and exercises across all chapters to guide students throughout the work Provides access to companion website for additional learning tools, sound files, and instructor resources English Phonetics and Phonology is an indispensable resource for undergraduate students in courses on Phonetics and Phonology with no prior knowledge of theoretical linguistics and non-native English speakers alike.

    1 autre édition :

  • How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. Quickly and comprehensively familiarize yourself with the best design thinking tools Select the appropriate warm-ups, tools, and methods Explore new avenues of thinking Plan the agenda for different design thinking workshops Get practical application tips The Design Thinking Toolbox help innovators master the early stages of the innovation process. It's the perfect complement to the international bestseller The Design Thinking Playbook.

  • This tenth anniversary revised edition of the authoritative text on Christianitys first thousand years of history features a new preface, additional color images, and an updated bibliography. The essential general survey of medieval European Christendom, Browns vivid prose charts the compelling and tumultuous rise of an institution that came to wield enormous religious and secular power.Clear and vivid history of Christianitys rise and its pivotal role in the making of Europe Written by the celebrated Princeton scholar who originated of the field of study known as late antiquity Includes a fully updated bibliography and index

  • This book provides a clear and comprehensive introduction to Tibet, its culture and history.A clear and comprehensive overview of Tibet, its culture and history.Responds to current interest in Tibet due to continuing publicity about Chinese rule and growing interest in Tibetan Buddhism.Explains recent events within the context of Tibetan history.Situates Tibet in relation to other Asian civilizations through the ages.Draws on the most recent scholarly and archaeological research.Introduces Tibetan culture particularly social institutions, religious and political traditions, the arts and medical lore.An epilogue considers the fragile position of Tibetan civilization in the modern world.

  • Anglais The Bitcoin Standard

    Saifedean Ammous

    • Wiley
    • 23 March 2018

    When a pseudonymous programmer introduced "a new electronic cash system that's fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally-accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications. While Bitcoin is a new invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse. With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin's real competitive edge might just be as a store of value and network for final settlement of large payments-a digital form of gold with a built-in settlement infrastructure. Ammous' firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders. The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knock-offs, and the many supposed applications of Bitcoin's `blockchain technology'? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet's decentralized, apolitical, free-market alternative to national central banks.

  • From materials to applications, this ready reference covers the entire value chain from fundamentals via processing right up to devices, presenting different approaches to large-area electronics, thus enabling readers to compare materials, properties and performance.
    Divided into two parts, the first focuses on the materials used for the electronic functionality, covering organic and inorganic semiconductors, including vacuum and solution-processed metal-oxide semiconductors, nanomembranes and nanocrystals, as well as conductors and insulators. The second part reviews the devices and applications of large-area electronics, including flexible and ultra-high-resolution displays, light-emitting transistors, organic and inorganic photovoltaics, large-area imagers and sensors, non-volatile memories and radio-frequency identification tags.
    With its academic and industrial viewpoints, this volume provides in-depth knowledge for experienced researchers while also serving as a first-stop resource for those entering the field.

  • How to tackle representation in landscape design Representation is a hot topic in landscape architecture. While computerization has been a catalyst for change across many fields in design, no other design field has experienced such drastic reinvention as has landscape architecture. As the world urbanizes rapidly and our relationship with nature changes, it is vitally important that landscape designers adopt innovative forms of representation-whether digital, analog, or hybrid. In this book, author Diana Balmori explores notions of representation in the discipline at large and across time. She takes readers from landscape design's roots in seventeenth-century France and eighteenth-century England through to modern attempts at representation made by contemporary landscape artists. Addresses a central topic in the discipline of landscape architecture Features historic works and those by leading contemporary practitioners, such as Bernard Lassus, Richard Haag, Stig L Andersson, Lawrence Halprin, and Patricia Johanson Written by a renowned practitioner and educator Features 150 full-color images Drawing and Reinventing Landscape, AD Primer is an informative investigation of beauty in landscape design, offering inspiring creative perspectives for students and professionals.

  • A highly illustrated reference tool, this handbook provides comparative visual analysis of major urban extensions and masterplans around the world. It places an important new emphasis on the processes and structures that influence urban form, highlighting the significant impact that public or private landownership, management and funding might have on shaping a particular project. Each of the book's 20 subjects is rigorously analysed through original diagrams, scale drawings and descriptive texts, which are complemented by key statistics and colour photography. The case studies are presented in order of size rather than date or geographical location. This offers design professionals, developers and city planners, as well as students of architecture and urban design informed organisational and formal comparisons, leading to intriguing insights. A wide geographical range of contemporary and historic masterplans are featured. These encompass European projects from the 19th century to the present day: Belgravia in London, Sarphatipark in Amsterdam, Potsdamer Platz in Berlin, La Défense Seine Arche in Paris and Hammarby Sjstad in Stockholm. In North America, the postwar development of Stuyvesant Town in Manhattan is also the subject of a case study. More recent and ongoing international urban schemes are included, such as Puerto Madero in Buenos Aires, Downtown Dubai and the New Central Business District in Beijing.

  • Anglais Nuclear Physics

    John Lilley

    • Wiley
    • 5 June 2013

    This title provides the latest information on nuclear physics. Based on a course entitled Applications of Nuclear Physics. Written from an experimental point of view this text is broadly divided into two parts, firstly a general introduction to Nuclear Physics and secondly its applications. Includes chapters on practical examples and problems Contains hints to solving problems which are included in the appendix Avoids complex and extensive mathematical treatments A modern approach to nuclear physics, covering the basic theory, but emphasising the many and important applications

  • Flow cytometry continually amazes scientists with its ever-expanding utility. Advances in flow cytometry have opened new directions in theoretical science, clinical diagnosis, and medical practice. The new edition of Flow Cytometry: First Principles provides a thorough update of this now classic text, reflecting innovations in the field while outlining the fundamental elements of instrumentation, sample preparation, and data analysis.Flow Cytometry: First Principles, Second Edition explains the basic principles of flow cytometry, surveying its primary scientific and clinical applications and highlighting state-of-the-art techniques at the frontiers of research. This edition contains extensive revisions of all chapters, including new discussions on fluorochrome and laser options for multicolor analysis, an additionalsection on apoptosis in the chapter on DNA, and new chapters onintracellular protein staining and cell sorting, including high-speed sorting and alternative sorting methods, as well as traditional technology. This essential resource:Assumes no prior knowledge of flow cytometryProgresses with an informal, engaging lecture style from simpleto more complex conceptsOffers a clear introduction to new vocabulary, principles of instrumentation, and strategies for data analysisEmphasizes the theory relevant to all flow cytometry, with examples from a variety of clinical and scientific fieldsFlow Cytometry: First Principles, Second Edition provides scientists, clinicians, technologists, and students with the knowledge necessary for beginning the practice of flow cytometry and for understanding related literature.

  • Anglais INSPIRED

    Marty Cagan

    • Wiley
    • 20 November 2017

    How do today's most successful tech companies-Amazon, Google, Facebook, Netflix, Tesla-design, develop, and deploy the products that have earned the love of literally billions of people around the world?
    Perhaps surprisingly, they do it very differently than most tech companies.
    In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love-and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations-dramatically improving their own product efforts.  Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.  Filled with the author's own personal stories-and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix-INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.  The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new-sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.

  • Anglais Storage Networks Explained

    Collectif

    • Wiley
    • 24 August 2011

    All you need to know about Storage Area Networks The amount of data of an average company doubles every year. Thus, companies who own 1TB of data today will own 32TB in five years. Storage networks help to tame such data quantities and to manage this data growth efficiently. Since stored data and information are the biggest asset of any company, anyone who is involved in the planning or the operation of IT systems requires a basic knowledge of the principle and the use of storage networks. Storage Networks Explained   covers the fundaments, techniques and functions of storage networks such as disk subsystems, Fibre Channel SAN, Internet SCSI (iSCSI), Fibre Channel over Ethernet (FCoE), Network Attached Storage (NAS), file systems, and storage virtualization. Furthermore the authors describe the use of these techniques and how they are designed to achieve high-availability, flexibility, and scalability of data and applications. Additional attention is given to network backup and the management of storage networks. Written by leading experts in the field, this book on storage area networks is updated and fully revised. Key features: Presents the basic concepts of storage networks, such as I/O techniques, disk subsystems, virtualization, NAS and SAN file systems Covers the design of storage networks which provide flexible, highly-available, and scaleable IT systems Explains the use of storage networks for data sharing, data protection, and digital archiving Discusses management of storage networks using SNMP, SMI-S, and IEEE 1244 This book provides system administrators and system architects, as well as students and decision makers, with the tools needed for optimal selection and cost-effective use of storage networks. The Linux Journal awarded the first edition with the "Editor's Choice Award 2005" in the category "System Administration Book."

  • Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings-the Ten Types of Innovation-that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful-and sustainable-growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

  • Anglais Unlocking Creativity

    Michael A. Roberto

    • Wiley
    • 31 December 2018

    Tear down the obstacles to creative innovation in your organization Unlocking Creativity is an exploration of the creative process and how organizations can clear the way for innovation. In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes reject innovation and unconventional approaches due to misplaced allegiance to the status quo. Questioning established practices or challenging prevailing sentiments is frequently met with stiff resistance. In this climate of stifled creativity and inflexible adherence to conventional wisdom, potentially game-changing ideas are dismissed outright. Senior leaders claim to value creativity, yet often lack the knowledge to provide a creative framework. Unlocking Creativity offers effective methods and real-world examples of how the most successful organizations create cultures of innovation and experimentation. Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas. This insightful and informative work allows business executives, senior managers, and organization leaders to: Recognize the six organizational mindsets that impede creativity and innovation Learn how to tear down the barriers that obstruct the creative process Create an environment that allows talented people to thrive Encourage creative collaboration in teams throughout an organization Leaders do not have to conceive innovative ideas, but rather open the path for curious and creative employees within their organization. Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions aids organizations in removing obstacles to the creative process and helps to form an atmosphere of imagination and innovation.

  • Anglais Machine Landscapes

    N.C.

    • Wiley
    • 11 March 2019

    The most significant architectural spaces in the world are now entirely empty of people. The data centres, telecommunications networks, distribution warehouses, unmanned ports and industrialised agriculture that define the very nature of who we are today are at the same time places we can never visit. Instead they are occupied by server stacks and hard drives, logistics bots and mobile shelving units, autonomous cranes and container ships, robot vacuum cleaners and internet-connected toasters, driverless tractors and taxis. This issue is an atlas of sites, architectures and infrastructures that are not built for us, but whose form, materiality and purpose is configured to anticipate the patterns of machine vision and habitation rather than our own. We are said to be living in a new geological epoch, the Anthropocene, in which humans are the dominant force shaping the planet. This collection of spaces, however, more accurately constitutes an era of the Post-Anthropocene, a period where it is technology and artificial intelligence that now computes, conditions and constructs our world. Marking the end of human-centred design, the issue turns its attention to the new typologies of the post-human, architecture without people and our endless expanse of Machine Landscapes.  Contributors: Rem Koolhaas, Merve Bedir and Jason Hilgefort, Benjamin H Bratton, Ingrid Burrington, Ian Cheng, Cathryn Dwyre, Chris Perry, David Salomon and Kathy Velikov, John Gerrard, Alice Gorman, Adam Harvey, Jesse LeCavalier, Xingzhe Liu, Clare Lyster, Geoff Manaugh, Tim Maughan, Simone C Niquille, Jenny Odell, Trevor Paglen, Ben Roberts. Featured interviews: Deborah Harrison, designer of Microsoft's Cortana; and Paul Inglis, designer of the urban landscapes of Blade Runner 2049.

  • The #1 visual guide to building construction principles, updated with the latest materials, methods, and systems For over four decades, Building Construction Illustrated has been the leading visual guide to the principles of building construction. Filled with rich illustrations and in-depth content by renowned author Francis D.K. Ching, it offers students and practicing professionals the information needed to understand concepts in residential and commercial construction, architecture, and structural engineering. This Sixth Edition of Building Construction Illustrated has been revised throughout to reflect the latest advancements in building design, materials, and systems, including resilient design, diagrids, modular foundation systems, smart façade systems, lighting sources, mass timber materials, and more. It features new illustrations and updated information on sustainability and green building, insulation materials, and fire-rated wall and floor assemblies. This respected, industry standard guide remains as relevant as ever, providing the latest in codes and standards requirements, including IBC, LEED, and CSI MasterFormat. This Sixth Edition:   The leading illustrated guide to building construction fundamentals, written and detailed in Frank Ching's signature, illustrative style Includes all new sections on resilient design; diagrids; modular foundation systems; smart façade types and systems; lighting sources and systems; and mass timber materials, cross laminated timber (CLT) and nail laminated timber (NLT) Revised to reflect that latest updates in codes and standards requirements: 2018 International Building Code (IBC), LEED v4, and CSI MasterFormat 2018 Includes updated information on sustainability and green building; insulation materials; stair uses; stoves and inserts; and fire-rated wall and floor assemblies Offers instructors access to an Instructor's Manual with review questions Building Construction Illustrated, Sixth Edition is an excellent book for students in architecture, civil and structural engineering, construction management, and interior design programs. Ching communicates these core principles of building construction in a way that resonates with those beginning their education and those well into their careers looking to brush up on the basics. Building Construction Illustrated is a reliable, lifelong guide that practicing architects, engineers, construction managers, and interior designers, will turn to time and again throughout their careers.

  • Anglais No Vision All Drive

    David Brown

    • Wiley
    • 6 November 2019

    Memoirs of an entrepreneur Ever wonder how a startup comes together-the people, places, skills, failures, and hustle that make it a real business? This is the story of David and David, two entrepreneurs with lots of energy and less of a roadmap than you might think. In 1993, David Cohen and David Brown founded their first company, Pinpoint Technologies, which grew from a basement startup to a successful multinational company with $50 million in annual sales and over 250 employees. Chronicling the story of that company from its beginnings up to 1999, when it was sold to ZOLL, and beyond, No Vision All Drive is the story of that company and the people who transformed a flat-broke, shot-in-the-dark concept into a market-leading small business. This book is not about business; it's about people David and David recount their experiences together Insight on how to build a successful startup Turn a seed idea into reality Startup founders and startup employees, venture capitalists, serial entrepreneurs, and anyone with an interest in stories of determination and hard work will love No Vision All Drive.

  • Anglais Dynamic Digital Marketing

    Dawn Mcgruer

    • Wiley
    • 2 December 2019

    8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. 

  • Anglais Sell More Faster

    Amos Schwartzfarb

    • Wiley
    • 27 August 2019

    From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.
    The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding-and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

  • Guides professionals and students through the rapidly growing field of machine learning with hands-on examples in the popular R programming language Machine learning-a branch of Artificial Intelligence (AI) which enables computers to improve their results and learn new approaches without explicit instructions-allows organizations to reveal patterns in their data and incorporate predictive analytics into their decision-making process. Practical Machine Learning in R provides a hands-on approach to solving business problems with intelligent, self-learning computer algorithms.  Bestselling author and data analytics experts Fred Nwanganga and Mike Chapple explain what machine learning is, demonstrate its organizational benefits, and provide hands-on examples created in the R programming language. A perfect guide for professional self-taught learners or students in an introductory machine learning course, this reader-friendly book illustrates the numerous real-world business uses of machine learning approaches. Clear and detailed chapters cover data wrangling, R programming with the popular RStudio tool, classification and regression techniques, performance evaluation, and more.  Explores data management techniques, including data collection, exploration and dimensionality reduction Covers unsupervised learning, where readers identify and summarize patterns using approaches such as apriori, eclat and clustering Describes the principles behind the Nearest Neighbor, Decision Tree and Naive Bayes classification techniques Explains how to evaluate and choose the right model, as well as how to improve model performance using ensemble methods such as Random Forest and XGBoost Practical Machine Learning in R is a must-have guide for business analysts, data scientists, and other professionals interested in leveraging the power of AI to solve business problems, as well as students and independent learners seeking to enter the field.

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