The UPS Approach to Business. Priceless business know-how from one of the world's most admired companies.
A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe.
An Internet analyst responsible for monitoring the aggregate online research of more than ten million users every day shares insights into how people use the Web, navigate, and search for information, and explains how his work can help businesses to target consumer trends.